Liquid Frontiers

While featuring lectures and multi-media performances as a means of presenting twelve of the internationally most relevant graphic designers of the late 1990s this series of events simultaneously challenged the dominance of contemporary art’s claim to validity in the area of visual culture.

For an entire semester the general public had the opportunity to learn about the formal innovative energy, conceptual precision and media-based effectiveness of graphic design to an extent which had never before been possible in Austria.

The vitality of graphic design is demonstrated by not only the breadth of the work - which ranges from such classical tasks as typography and book, magazine and poster design to such new fields as animation, motion graphics and the emerging information architecture - but also in the energy with which graphic designers are expanding into such areas as pop, fashion, film, urban design, science and, not least, art.