A graphically designed set of instructions demonstrate the metamorphosis of a dollar bill into a butterfly without omitting a single one of the ambivalent yet unavoidable intermediate stages in the transformation of the profane into the poetic. This is an examination of the might of the metaphor and the power of capital in the form of both finger exercise and fundamental critique.
The formally trained graphic designer specialised early in the field of broadcast design and was an important collaborator of Neville Brody in the development of the now legendary ORF design. Since then, he has developed corporate identities for a number of television stations and formats including VIVA, the German music channel.
While more at home with motion and film, the highly versatile Kartak is happy to address the area of print design when this takes the shape of working on CD covers or music videos with such innovative music labels as uptight, Klein Records or G-Stone. In 2006 however, he marked his debut as a film director and scriptwriter with the 45-minute TV film “Bruderliebe” (Brotherly Love), which was shown at peak time in ORF. Since October 2007 he has led the graphic design class of the University of Applied Arts in Vienna, the city which he also calls home.