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Marke Österreich
Age de Carvalho
Café Central

I created “Café Central”, my very first Austrian work, soon after arriving in Vienna in January 1987. I had spent the three previous years in my home city of Belém and in Innsbruck and it occurred to me that all three cities had a “Café Central”. Seeing this as a sign that the three places were somehow connected, I interpreted the sign positively as an indication that I was somehow welcome in this country.

Cafés are amongst the first places to be visited by new arrivals in a country – which is why I feel that every city in the world should have a “Café Central”.

If this design is accepted here, this will be a first. For I had never intended to publish this idea, preferring to keep it is a personal souvenir of my first days in Austria. 

Age de Carvalho (*1958)

The Brazilian Age de Carvalho is a designer and poet who hates imprecision. And while he strictly differentiates between visual design and literature, both his graphic and his lyrical work are characterised by a stripping back to the essentials and a rejection of rhetoric. As an author, Carvalho is predestined to put himself in the role of the reader as he designs magazines and books. His publications are organic compositions which provide visual delight due to the fact that their design embodies their dramaturgy without ever trying to take centre stage. Between 1987 and 1991, Carvalho was art director of “Wiener”, developing a heady pictorial language appropriate to the novel journalistic content whose influence spread far beyond Vienna. Between 2001 and 2007 he achieved a similar level of innovation with the Telekom/Falter magazine “copy”, which received a number of international awards and refuted in every edition the notion that intelligence and beauty are incompatible. The lyricist has also designed a series of simple but finely detailed paperbacks in the format of booklets which are perfectly adapted to the small literary form. Carvalho’s most recent book of poetry, “Trans” (2010), confirms his reputation as one of Brazil’s most important poetic voices.