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Fashion Observatory
A portrait of a city in the here and now

Based on the principle of an Internet blog on the subject of streetstyle the exhibition uses the example of Vienna as a means of examining the relationship between fashion and the city while documenting life on the streets of the city in the summer of 2009.

Ausstellungsansicht
Ausstellungsansicht
Ausstellungsansicht
Ausstellungsansicht
Ausstellungsansicht
Ausstellungsansicht
Ausstellungsansicht
Ausstellungsansicht
Ausstellungsansicht
Ausstellungsansicht Freiraum Museumsquartier
Fashionblogger Eszter F. und Andreas Köttritsch (Wien)
Ausstellungsbeitrag: facehunter (London)
Ausstellungsbeitrag Caroline Blomst & Daniel Troyse (Stockholm)
Shooting Daniel Gebhart de Koekkoek (Wien)
Ausstellungsbeitrag Caroline Blomst & Daniel Troyse (Stockholm)
Ausstellungsplakate im Museumsquartier
Ausstellungsankünder im Museumsquartier
Ausstellungsbeitrag Tomas Eller & Rudolf Steckholzer (Wien)
Ausstellungsbeitrag Francesco Vezzola (Mailand)
Ausstellungsbeitrag Yael Sloma (Tel Aviv)
Einladungskarte
Plakate
Plakate

Ausstellungsansicht

For:

quartier21/MQ Vienna

Date:

18. July - 20. September 2009

Location:

Freiraum/Museumsquartier

Link:

the vienna fashion observatory

Photos (Exhibition):

Tomas Eller & Rudolf Steckholzer / Kollektiv Fischka

In contrast with more conventional fashion projects, the aim of the “Vienna Fashion Observatory” is not to promote individual designers or their products but rather to offer portraits of how individuals use fashion as a way of expressing their own, personal approach to style. 

This special focus and applied methodology allow the exhibition not only to engage with less academic approaches to fashion sociology and urbanistics but also to communicate a new image of Vienna which goes beyond the city’s traditional public face. To this end, “The Vienna Fashion Observatory” examines each of Vienna’s 23 districts at all hours of day and night, shedding light on both fashion and its social context.

25 selected Austrian and international bloggers, photographers, fashion designers and artists with a variety of backgrounds and artistic approaches play the role of exemplary observers bound by their shared interest in fashion and the city. 

The uniformity of the task and form of presentation ensure that we can clearly see the “fine differences” (Pierre Bourdieu) between both the approaches and the results of these observers.

Shooting Daniel Gebhart de Koekkoek (Wien)

Participants:

Alkistis Tsitouri & Aris Karatarakis (Athen), streetgeist.com
Anne Feldkamp (Vienna), blicablica.blogspot.com
Ben Ross (Berlin),
Carmen Rüter (Vienna), carmenrueter.wordpress.com
Caroline Blomst & Daniel Troyse (Stockholm), stockholmstreetstyle.feber.se
Cloed Priscilla Baumgartner (Vienna), milch.mur.at
Daliah Heeger (Vienna), thepetfanclub.com
Daniel Gebhart de Koekkoek (Vienna), danielgebhart.com
Elsa Okazaki (Wien), elsaokazaki.com
Eszter F. & Andreas Köttritsch (Vienna), stylorectic.blogspot.com
Francesco Vezzola (Milan), pimpumpam.eu
H.-J. Hauptmann & B. Winkler (Vienna)
Kramar (Wien), fabrik.co.atfischka.com
Marie-Thérèse Demblin de Ville (Vienna), florasbox.blogspot.com
Marie-Thérèse Jakoubek (Vienna) 
Mary Scherpe (Berlin), maryscherpe.destilinberlin.blogspot.com
Michaela Amort (Vienna), amort.nettschilp.com
Nikola Hansalik (Vienna), nikolahansalik.com
Phil Samhaber (Vienna), philsamhaber.com
Salvatore Viviano (Vienna)
Sissi Farassat (Vienna), farassat.wordpress.com
Tomas Eller & Rudolf Steckholzer (Vienna)
Verena Stephanie Grotto (Barcelona & Italy), appealtotheeye.blogspot.com
Yael Sloma (Tel Aviv), thestreetswalker.com
Yvan Rodic (London), facehunter.blogspot.com

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