530 MILLION YEARS OLD / THE SEARCH FOR IDENTITY / DIVERSITY / 150 LANGUAGES / “THE CRADLE OF CULTURE” / SHIFTING BORDERS / HISTORY / PEACE / FREEDOM / EQUALITY / CRISIS / ECONOMY / DEPORTATION - EXCLUSION / COMMUNICATION / NETWORKS / 700 MILLION INHABITANTS / TRAVEL / EDUCATION / ART / LITERATURE / MUSIC / TOGETHERNESS / CHAOS /
Viewed from the moon, Europe is like a stamp viewed from a distance of two metres. Europe becomes a cloud of points. Everything is a question of distance. An ever tighter circle gives abstract form to this elusiveness. It is left to the viewer to create his or her own image of Europe.
The close relationship between art and design characterises the work of Studio 3007, which was established in Vienna in 1998 by the German designer Eva Dranaz and the Austrian photographer Jochen Fill. The work of the team uses decidedly artistic means and is primarily devoted to artistic content although, in doing so, the duo manage to avoid putting themselves in a position of being in competition with artists. 3007 has very much its own signature - in the true sense of the word - which is also a product of its own special methodology: such typical design elements as apparently scientific photographs, hand-drawn illustrations or scribbled texts come not from picture libraries or font shops, but have been created specially by the designers themselves - often with the use of analogue tools alone. The ability of 3007 to use strong metaphors to imagine an individual visual universe for every project is particularly pronounced in music-related projects. For example, 3007 has spent many years creating subjects for posters for the Vienna music venue “rhiz” which are as suggestive as they are unsettling and which have an impact not only on the streets of the city but also at the international design conferences where they regularly win prizes.