Die Presse und Österreichische Post AG
1th Mai – 11th September 2011
Die Presse am Sonntag
The project plays with the recently often discussed notion of „ Austria as brand“ and combines the question of Austrian identity and its contemporary representation with the task of designing new postage stamps for the nation. The ambiguous nature of the task was enhanced by the fact that the German words for brand and postage stamp are one and the same (Marke).
The results were published weekly in the Freiraum (Free Space) section of the Sunday edition of the Austrian daily newspaper “Die Presse” between 1st May and 11th September 2011. A jury then selected a winning stamp which was rewarded with a € 5,000 prize and realized as part of the special stamp programme of the Austrian Post Office.